December 18, 2015 Fringe, Neuroscience, Podcast 3 Comments

Episode 107

Electricity, magnetic fields and sound waves are three separate forces, capable of stimulating our brain for cognitive effects (reality) and Jedi mind tricks (fantasy).  The first two recently featured in our Electroceuticals episode and this week we check out sound waves.  Jesse is joined by Adam Hewett and Junaid Kalmadi, co-founders of, an online service that aims to improve focus, relaxation and sleep with music engineered by a proprietary Artificial Intelligence system.  Tune in to learn more about the science behind audio brainwave entrainment, its history, and potential for future development.

Speaking of sound and music – Jesse also shares some news from the world of neuroscience about how your personality plays a role in your musical ability.  (Who knew?)  Take this quiz before signing up for your local caroling group and letting the jingle bells rock.

Episode Highlights

0:39Artificial Intelligence, music production and cognitive enhancement.
1:30This Week In Neuroscience: Personality and musical ability.
3:42The audience interaction segment.
6:23Jesse introduces the founders of
8:02The elevator pitch.
8:53Affecting brainwaves with sound waves.
10:17Technology behind 3D and surround sound.
12:23Binaural beats.
13:17Mechanism of action and the importance of stereo output.
14:31Individual variation.
16:03Music types and genres on
17:28Perceptual effects.
19:02The AI behind
20:40Variation among respondents.
22:13Developments in the field of sound waves.
22:55Placebo controlled study.
23:43Dose response curve.
24:25Mood adjustment.
25:48Navigating uncharted territory.
27:05Jesse’s thoughts on using sound waves for brain entrainment.
28:31Ruthless Listener Retention Gimmick: "Bah Humbug" syndrome.

PS:  Gold star for all those who can name the 3 video games referenced in this episode and also for those who sign up for the weekly delivery of Brain Breakfast – fresh from Jesse’s brain to your inbox.

Written by Anushtup Chatterjee
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